The flooring industry is still very much a people industry. People design the products, people distribute them, they sell them—to people—and, lastly, people install the goods.
Can you remember life before the Internet; before there were such words in our daily vocabulary as “online,” “social media,” “tweets,” “emoji” and so on?
Floor Trends took some time to talk to retailers about how business and results were mixed. These retailers also shared how they reach out to current and prospective customers, and how showrooms can be reflective of the type of business they strive to be known for.
During the Great Recession, thousands of flooring retailers failed to survive the financial debacle as new construction business declined with the housing crash and consumer remodel budgets dried up.
As an organization, Starnet focuses on creating strong partnerships between Starnet members and the network of Preferred Vendor Partners who work with them year after year.
Over the last several years, distressed looks—which mimic the aesthetic and feel of certain natural materials including wood, stone, cement and concrete—have become some of the most popular items in the market.
