AHF Products is expanding its Densified Wood technology, which delivers scratch-resistant and dent-resistant protection to floors, to the Hartco brand, marketing it under the name Dogwood Pro. This 100% real wood product is made in the USA in Somerset, Kentucky. The technology was first introduced as Dogwood under the Bruce brand last year.

“Dogwood Pro removes many of the obstacles preventing consumers from purchasing hardwood," said Brian Parker, vice president, product management, AHF Products. "Scratch and dent damage caused by dogs is a leading reason homeowners think they cannot have hardwood floors. Not anymore. Densified Wood lets homeowners enjoy real hardwood floors that are virtually worry free.”

This new product offers longer and wider planks (60 inches long, in 6.5 foot & 7.5 inches widths), and textured visuals with exceptional performance. The patented technology uses heat and pressure without chemicals, additives, fillers, or plastic, to create a revolutionary hardwood floor that six times more dent resistant and four times more scratch resistant than typical hardwood. The Dogwood Pro face veneer is 2.4 times to six times thicker and waterproof for up to eight hours. When tested for indentation resistance by ASTM (American Society for Testing and Materials) D2394 standards – a 2-inch weighted metal ball is dropped from a 60-inch height and indent impact levels are measured – Dogwood Pro performed best.

These floors also feature antimicrobial technology which inhibits the growth of bacteria that can damage the floor, giving homeowners an added degree of confidence. Dogwood Pro Densified Wood floors come with a 50-year residential warranty and a 10-year commercial warranty.

For more information, visit hartco.com.