One hundred percent waterproof, Alterna is suitable for high-moisture areas like kitchens, bathrooms, laundry rooms, and basements. 

Del Vecchio will be responsible for the company’s marketing and brand strategy, strategic planning and market research and will lead the marketing team’s communication plans and product launches for the residential and commercial markets. 

Brent Emore has joined AHF Products as chief financial officer where he will provide financial leadership for the business and will report directly to AHF Products President & CEO Brian Carson.

AHF Products introduces new Crossville Argent 2.0 porcelain tile, offering a timeless aesthetic that can complement a variety of design styles.

AHF's porcelain panels allow new opportunities in tile installation. 

AHF's introduces new concrete-look porcelain tile collection, Crossville Trajectory.

The company will close its Warren, Arkansas, solid hardwood flooring manufacturing facility. Production will be moved to the AHF Beverly, West Virginia, facility, the largest solid hardwood flooring plant in North America, and the AHF West Plains, Missouri. 

The new retail program will include sales tools to incentivize and educate the salesperson – including a few “wow” surprises from "Fixer to Fabulous” stars Dave and Jenny Marrs.