Shaw Floors announces its new partnership with the American Kennel Club (AKC), broadening Shaw Floors’ exposure to pet owners nationwide. 

BNP Media, the parent company of Floor Trends & Installation, moved to a 5,000-square-foot office in downtown Birmingham, Michigan, embracing a hybrid work model. The remodeled space features wood-look LVT by Shaw Contract and textural carpet by Interface for a hospitality-inspired feel. 

Houzz's 2024 study reveals nearly half of pet owners prioritize their animals when renovating, and flooring was the most popular upgrade.

Shaw's Pet Perfect Underlayment is a premium LVT and mineral core underlayment featuring sound suppression and moisture barrier. 

Flooring retailers give their first impressions about Mohawk’s new PETPremier carpet display. 

Floor & Decor, a high-growth retailer specializing in hard-surface flooring for homeowners and professionals, debuts their Optimax Performance flooring.

PETPremier is pet-friendly, stylish and sustainable carpet for value- and performance-driven and millennial homeowners.

Shaw Floors, the residential brand of Shaw Industries Group, Inc. (Shaw), has announced its new 2024 Phase I carpet introductions, featuring innovative and budget-friendly twists on classic styles. 

Mohawk’s “Bring Back the Rhino” campaign has been recognized as a Bronze Stevie winner for Brand Experience of the Year in the Business-to-Business category for the 2023 International Business Awards (IBA).

With this sponsorship, Shaw Floors’ Pet Perfect innovations and branding will be featured throughout the “Pet Perfect Puppies at the Playoff” activation within Playoff Fan Central.