J&J Industries announces a new name that will better reflect the company and its distinct flooring brands. The company will now go to market with two brands, Invision and Kinetex, under the banner of J+J Flooring Group. The new identity will be revealed at NeoCon, the preeminent exposition for contract interiors.

The company’s flagship brand, now known as J+J/Invision, offers broadloom and modular carpet designed for a wide range of commercial interiors. Going forward, the J+J will be removed, giving the brand a more contemporary feel.

The introduction of Kinetex gives J+J Flooring Group a second, distinct flooring brand. Kinetex is an advanced textile composite flooring that provides an alternative to hard-surface products. It is uniquely suited to retail, education, healthcare and institutional environments where durability is required.

“We now have two separate product lines that meet a wide scope of flooring needs. This new branding approach provides greater clarity to our company structure,” said David Jolly, President and CEO of J+J Flooring Group. “This allows us to look forward with an innovative new product, Kinetex, and lets our Invision brand stand in the forefront, honoring its heritage and design-forward reputation.  We are proud of how we have grown and transitioned and want our name to reflect our business.”

From a customer perspective this change will be seamless. J+J/Invision sales representatives will now represent J+J Flooring Group and will be a contact for both Invision and Kinetex brands.