Decocer, specializing in the design and manufacturing of custom small-format tiles, has launched a new website, decocer.com, featuring a refreshed design aligned with its new brand image, enhancing its values and customer interaction.

Industry veteran Paul Dominie has launched a new brand, Onn Surfaces, which provides timeless hard surfaces, including engineered hardwood, laminate, luxury vinyl plank, and glue-down luxury vinyl flooring.

Currently operating under the Peerless brand in the U.S., the company will unify its presence under the Beaulieu name.

This strategic shift underscores Diverzify's commitment to providing streamlined solutions to large-scale clients with national portfolios.

Three leading flooring distribution companies—The Belknap White Group, JJ Haines & Company, and Swiff-Train Company— have merged to form a new brand called UCX (Ultimate Customer Experience). 

The flooring distributor said the rebrand represents a significant shift in the flooring distribution landscape, aiming to set new standards for customer service and operational efficiency in the industry.

Join Women in the Flooring Industry on September 18, 2023, 12 to 1 p.m. EST for a free WIFI Power Hour and learn to hone your personal brand to leverage growth opportunities for your career and your business. 

Nourison has one of the largest product catalogs and in-house inventories in the industry. We spoke with Giovanni Marra, vice president of marketing and creative, Nourison, about the company's rebranding to Nourison Home, the rise of millennial and Gen Z consumers, and what's trending in interior design. 

The new logo allows for design flexibility across all physical and digital touchpoints and its color palette is fresh yet sophisticated, taking cues from the palettes established by the Mannington Commercial and Mannington Residential business units.

Nourison, a leading manufacturer of floor coverings and home accents, has announced its rebranding to Nourison Home. As the new parent for Nourison’s portfolio of products, this change aims to better align the company's strengths with evolving consumer needs and preferences.