NFA Spring 2024 Vendor Day Highlights: Innovations and Promotions Aimed to Drive Flooring Sales
The team at Cali, shown here with Melissa McFarland of Molyneaux in Pittsburgh, Pennsylvania, and Michael Longwill of Airbase in Philadelphia, strategized a new promotion for NFA members that aims to convert more leads for retailers through a significant coupon delivered by emails and a postcard. Watch a video of new products from Cali here. Photo: Floor Trends & Installation.
The Daltile team showcases its frictionless selling system, which makes it easier for the consumer to shop and retail sales associates to sell tile and countertop packages through the use of curated product collections and technology. Watch more about this strategy here. Photo: Floor Trends & Installation.
Karndean showcases its loose lay collection which delivers value for retailers and their customers through custom lay patterns, easy installation and high-end performance. The Karndean team is shown here with Terry Walker of Pierce Flooring & Design in Billings, Montana, and Jason McSwain of McSwain Carpet & Floors in Ohio and Kentucky. Photo: Floor Trends & Installation
"A" is for AHF Products. Tom Cole, director of sales and general manager of strategic accounts for AHF Products, showcases the latest from Robbins with Michael Longwill, president of Airbase Carpet & Tile Mart. See more from AHF Products' go-to-market straegy in this video. Photo: Floor Trends & Installation.
Jay Hagan and Jason Randolph of Mohawk share the latest from Karastan. The Belleluxe waterproof collection will double its assortment in just one year. In soft surface, Karastan is releasing 12 new products across its fiber portfolios, including wool, SmartStrand and XTRA collection styles all offering unique trend and style diversity. Photo: Floor Trends & Installation.
Trey Thames and Kelly Oberschlake of Mohawk share insights into PureTech PVC-free resilient flooring and the upcoming additions to the SmartStrand Rhino campaign. Learn more about Mohawk PureTech. Photo: Floor Trends & Installation.
Michael Longwill, president of Airbase Carpet & Tile Mart in greater Philadelphia, selects products from the new flooring brand Canopy with Julian Dossche, co-founder and president of International Flooring Company. Read the story Built from a Legacy. Photo: Floor Trends & Installation.
Jason Andrews, director of sales at MSI, showcased several on-trend tile collections aimed to drive business for NFA members, including three-dimensional tiles, Lapato finishes and 3D ink technologies. Photo: Floor Trends & Installation.
The Dixie team, including (from left) Mike Johnson, TM Nuckols, Jeff Hudson and Bill Waters, showcased the latest in Trucor hard surface, including Prime Pinnacle WPC. Photo: Floor Trends & Installation.
Derrick Louder and Travis Schievelhud of Carpenter brainstormed custom contractor cushion programs with NFA dealers. Photo: Floor Trends & Installation.
The team at Happy Feet, including Jim Curtin and Dave Snedeker, shared new avenues to drive business through rental property and builder accounts using loose lay and glue-down programs. Photo: Floor Trends & Installation.
Jay Kopelson, vice president at Mannington Mills, and Michael Longwill, president of Airbase Carpet and Tile Mart. Photo: Floor Trends & Installation.
Larry Browder and Anthony Coggins of Crossville, which was recently acquired by AHF Products, shared new 24x48 tile display options for NFA retailers. Read more recent coverage of the AHF's acquisition of Crossville here. Photo: Floor Trends & Installation.
The Roomvo team revealed a sneak peek of a new artificial intelligence (AI) designer that utilizes AI technology to transform virtual spaces into different interior design styles. Photo: Floor Trends & Installation.
In celebration of Fabrica's 50th anniversary, Scott Sollie and Jared Coffin introduced three new carpet collections in loop, texture and cut pile at price points that will encourage more turns for NFA members. Photo: Floor Trends & Installation.
Michael Longwill of Airbase Carpet & Tile Mart reviews new collections with the Republic Floor team. Photo: Floor Trends & Installation.
Welton Davison and Jon England shared Coretec's new advertising match promotion for NFA and its brand strategy for 2024. The brand will spend $10 million in digital advertising this year and projects another $30 million investment in 2025. Photo: Floor Trends & Installation.
Engineered Floors delivered a variety of sales generators for NFA members. New carpet launches include new soft polyesters and value options that maintain a high level of softness. In hard surface, the team showcased new PureGrain Direct Digital Print DLVT, a USA-made luxury vinyl tile created with high-resolution print technology on a high-density SPC core. See more from EF in this video. Photo: Floor Trends & Installation.
Shaw's SVP of Strategic Accounts Elizabeth Hurley and Benjamin Liebert, EVP-residential division, shown here with Michael Longwill of Airbase Carpet & Tile Mart, share strategies on how retailers and the manufacturer can win together by getting back to basics: communicating about goals, merchandising, training, and next-level sales strategies. Photo: Floor Trends & Installation.
The Shaw Floors team came armed with new patterns, including the new no-pattern-match innovation. See more coverage of that innovation here. The team is shown here with NFA retailers Jessica Arscott of Floortrends in Peterborough, Ontario, Canada, and Dan Mandel of Sterling Carpet & Flooring in Orange County, California. Photo: Floor Trends & Installation.
Brian Ghodsian and Randall Sheehe of Emser Tile shared its award-winning Radiant tile collection for residential and commercial spaces. Read more coverage of Radiant here. Photo: Floor Trends & Installation.
Tanja Kern, associate publisher and editorial director of Floor Trends & Installation, with Jamie Hamilton and Dave Geipel of Cyncly. Photo: Floor Trends & Installation
The National Floorcovering Alliance met in Banff, Alberta, Canada, for its spring 2024 meeting, and members report that the first quarter has been a roller coaster thanks the uncertainty of the economy and upcoming election.
"It started slow, got busy and then some have picked up traffic, so it's been a little bit of a mixed bag," said Ian Newton, president of Flooring 101 in Oxnard, California, who is also the NFA board president. "I think for the most part, everybody's consensus is there's business there; it's just not as busy as it has been, which is understandable."
In response, NFA vendor partners amped up product strategies for 2024. Twice a year, vendors and NFA members come together to strategize business-boosting strategies. Sharing best practices among members and sharing ideas continues to be a core value of the NFA.
Here are highlights of what they discussed at their meetings.
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