What's the secret to leading a major flooring company?
Top executives from Engineered Floors, Mannington, Mohawk and Shaw reveal the mentoring effect, why being "frontline obsessed" matters, and how to keep it simple in a complex industry.
The market may be frozen today, but tomorrow's wave of demand could be unprecedented. Reporting from The International Surface Event, top flooring executives reveal why they're strategically positioning for post-2025 growth despite current housing market paralysis. From AI integration to strategic partnerships, here's how industry giants are preparing for what could be "the best five years in a generation."
Engineered Floors transforms its hard-surface market position with an ambitious expansion of its PureGrain brand, introducing 132 new SKUs across five distinct collections. The company's strategic shift combines cutting-edge digital printing technology, premium product offerings, and enhanced digital capabilities to redefine the premium resilient flooring landscape.
Next Generation has launched as EF Contract’s latest modular carpet tile for specification in commercial interiors and is designed to expand the pool of options for budget-friendly soft flooring with fabricated stone visuals.
PureGrain️ Direct Digital Print by Engineered Floors is the first domestically manufactured DLVT (Digital Luxury Vinyl Tile) that uses digital emboss technology to create high-resolution designs directly on a rigid high-density core.
The National Floorcovering Alliance's 26 vendor partners came armed with new products and promotion ideas aimed to boost sales for flooring retailers in 2024.
Learn how Engineered Floors’ new PureGrain Direct Digital Print DLVT uses digital emboss technology to create high-resolution designs directly on a high-density core.
Learn how the team at Engineered Floors designed PureGrain Direct Digital Print DLVT to create realistic wood visuals with fewer plank repeats than traditional LVT.