Mohawk's winning playbook—which delivered more than two billion brand impressions and 86% more customer leads for retailers—helped drive 7.5% growth in a down market. As CEO Jeff Lorberbaum predicts a strong 2025 rebound as mortgage rates fall, Edge Summit gathered nearly 300 retailers to share strategies for continued success.
The summit serves as a platform for retailers to explore new offerings while networking with peers and Mohawk's leadership team. Attendees can participate in educational sessions focused on the latest industry trends and strategies for business growth.
What's powering success for independent flooring retailers? At the upcoming Mohawk Edge Summit, dealers will discover game-changing financing solutions through Mohawk's partnership with Synchrony, enhanced store layouts, and revamped education programs.
In an era where consumers start their flooring journey with a Google or social media search, many retailers are finding their websites aren't ready for the digital spotlight. That's about to change with Mohawk's new digital health assessment program, set to launch at the Edge Summit this December in Denver, Colorado.
Mohawk Group has unveiled a new 10,000-square-foot commercial flooring showroom in the Fulton Market District in Chicago. The space features a Personal Studio for design exploration and a Hospitality Zone for events and meetings.
Mohawk, in collaboration with Women in the Flooring Industry (WIFI), announces plans to celebrate the impactful women in the flooring industry at Edge Summit 2025.
Mohawk Industries has announced key leadership changes as Chris Wellborn prepares to retire from his position as President and Chief Operating Officer in February 2024. Paul De Cock, currently serving as President of Flooring North America, will succeed Wellborn in the role. Ken Walma, an experienced manufacturing executive from Madison Air, will join Mohawk this month and take over De Cock's position as head of Flooring North America on February 1.
The International Surface Event (TISE) named the winners of the third 2025 regional installation competition held in Dalton, Georgia on October 26, 2024 at the Certified Flooring Installers (CFI) headquarters and training facility.
PerimeterSeal® Tape seals the perimeter of any room, safeguarding both the flooring’s surface at the perimeter and the subfloor against spills and moisture damage.
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