Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., announced that Nina LoCicero recently joined the company’s residential division as vice president of marketing and digital commerce.

In this role, LoCicero will direct and oversee all aspects of the company’s residential marketing, with an emphasis on digital strategies focused on customers, consumers and other end users. LoCicero’s career has spanned several industries and business models, including business to consumer (b2c) and business to business (b2b). Most recently, LoCicero held the role of executive director, marketing and digital strategy at Johnson Controls where she led a cross functional team in executing transformative marketing strategies that exceeded targets and delivered consistent growth.

“As more and more consumers begin their flooring purchase journey online, it is imperative that Shaw’s residential brands have a robust and fully integrated strategy for digital marketing and e-commerce,” explains Scott Sandlin, executive vice president of Shaw’s residential business. “Future-focused and customer-centric branding is critical to continued growth - for Shaw and our business partners. With more than 25 years of marketing experience, Nina has proven her ability to effectively leverage innovation, set strategic direction and build strong teams to drive key business metrics, and I’m thrilled to have her join the team.”

For more information, visit shawinc.com.