Mohawk's winning playbook—which delivered more than two billion brand impressions and 86% more customer leads for retailers—helped drive 7.5% growth in a down market. As CEO Jeff Lorberbaum predicts a strong 2025 rebound as mortgage rates fall, Edge Summit gathered nearly 300 retailers to share strategies for continued success.
In an era where consumers start their flooring journey with a Google or social media search, many retailers are finding their websites aren't ready for the digital spotlight. That's about to change with Mohawk's new digital health assessment program, set to launch at the Edge Summit this December in Denver, Colorado.
Mohawk is enhancing its digital marketing capabilities through an expanded partnership with Cyncly for Edge Omnify Websites, while also adding both Broadlume and Cyncly as new partners to its Edge Local Advertising suite.
For the first time, manufacturers submitting their latest innovations for the must-see product showcase will simultaneously be considered for the Best of Awards, effectively doubling their products' exposure opportunities.
Global flooring leader Tarkett secured six prestigious MarCom Awards, including three Platinum awards for their 2023 Design Days campaigns and website redesign, plus three Gold awards for their "Made Right Means Johnsonite" campaign.
Baeumler and M-D PRO, which is based in Mississauga, Ontario, Canada, will engage with contractors and installers through a series of educational initiatives on social media. The collaboration aims to educate pros on using installer-friendly solutions that increase efficiency, reduce costs, and maintain quality.
There was no slowing down in the flooring business this first week of June. Readers were investigating top tile trends, best practices for search engine optimization, carpet installation tips, and looking for insight into where the commercial market is headed. Check out our top five articles from this week.
Standing out to local customers is key. Here’s how to create, optimize and rank your Google Business Profile in Maps, drawing on best practices and essential ranking factors for local SEO.
.jpg?height=168&t=1717179139&width=275 "Top Flooring Stories")
