Lowe's debuts Apple Vision Pro-powered Style Studio in five Austin stores, offering immersive 3D kitchen design consultations where customers can visualize renovation options, including flooring, cabinetry, and appliances, then save product selections for future reference.
Research shows that nearly half of specialty flooring consumers leave stores dissatisfied. In response, Mohawk has transformed its Edge partner program with data-driven solutions that combine hands-on training, digital tools, and targeted marketing support to help retailers thrive in today's competitive market.
Industry leaders from Johnson and Sons Flooring and CC Carpet Flooring and Design joined Mohawk's Todd Skidmore to discuss the evolution of digital marketing in flooring retail. Read on to learn about the digital strategies that worked in their businesses.
Shaw Industries' COREtec launches a comprehensive toolkit to help specialty retailers capitalize on strong brand recognition, featuring marketing assets, buyer guides, and analytics tools to support customers through the six- to nine-month flooring purchase journey.
Meridian Adhesives Group has unveiled a new comprehensive website that consolidates its entire portfolio of adhesive products into a single platform, streamlining customer access to solutions across industries. Legacy brand sites will remain active for six months during the transition.
Mohawk's winning playbook—which delivered more than two billion brand impressions and 86% more customer leads for retailers—helped drive 7.5% growth in a down market. As CEO Jeff Lorberbaum predicts a strong 2025 rebound as mortgage rates fall, Edge Summit gathered nearly 300 retailers to share strategies for continued success.
In an era where consumers start their flooring journey with a Google or social media search, many retailers are finding their websites aren't ready for the digital spotlight. That's about to change with Mohawk's new digital health assessment program, set to launch at the Edge Summit this December in Denver, Colorado.
Mohawk is enhancing its digital marketing capabilities through an expanded partnership with Cyncly for Edge Omnify Websites, while also adding both Broadlume and Cyncly as new partners to its Edge Local Advertising suite.
For the first time, manufacturers submitting their latest innovations for the must-see product showcase will simultaneously be considered for the Best of Awards, effectively doubling their products' exposure opportunities.
Global flooring leader Tarkett secured six prestigious MarCom Awards, including three Platinum awards for their 2023 Design Days campaigns and website redesign, plus three Gold awards for their "Made Right Means Johnsonite" campaign.
