Elvis Torres, product manager, Laticrete International, oversees the Concrete & Substrate Preparation division of products inclusive of NXT, SUPERCAP, and L&M brands. He is responsible for the overall performance, strategic vision, new product development roadmap, and entire product lifecycle of his product line. With over 12 years of experience, he has specialized in substrate preparation and flooring systems, developing, and launching products within North America and Internationally.