Articles by Dave Stafford

Take a fresh look at how carpet tile and ceramic, separately or together, can make you a hero with your client and solve significant problems.

If you’ve been to the movie theater, grocery store, mass merchandiser (such as Walmart) or most any retail store this month, you’ve seen the newest styles in the hottest flooring segment--luxury vinyl tile!

Selling that commercial project to a healthcare facility or a school system may just be the easy part. Making a profit on the job, even under ideal circumstances and delivering on time, can be perilous to your financial and emotional well-being. Without a well-crafted plan, you’ll have problems.

Specifying the correct product for the location is critical in successfully selling hardwood and laminate flooring for commercial use.

The saying, “What came first, the chicken or the egg,” may also be applicable when thinking about a new niche within your commercial flooring business.

Success in business by measurement of sales, profit, and reputation may well hinge on how well you pick product lines and your installation expertise.

As a salesperson or manager, how would you like to add significant sales and profit to your bottom line this year?

Selling the complete commercial job with multiple parts will add some synergism and increase your overall profit.

When you load your sample bag for a sales call, or are mulling over an opportunity to specify high qualify flooring, do you include rubber flooring in your thinking?

Your success in 2011 will be directly proportional to how well you pick your mill partner suppliers.