Dave Stafford is a flooring industry veteran and former executive vice president of Commercial Carpets of America (CCA), a major independent flooring dealer and contractor in northern Virginia. Dave has served as vice chairman of the Floor Covering Contractors Association (FCICA) and is an Honorary Lifetime Member. He provides selective consulting services on business management and government contracts within the industry. He may be reached at dave@dsainfo.com.
OMG, I wish I’d never heard of this job, let alone sold it!” Sound familiar? It’s August and you now have to make good on all those promises you made when you got the project.
Sometimes it gets awfully lonely for a business owner who is supposed to have all the answers. Your employees, suppliers and your banker think you have it all squared away, and are you really going to tell them otherwise? Nope; for better or worse, most owners keep such things for themselves…along with the panic attacks at 3:00 am and that feeling of anxiety continually dragging them down.
Once upon a time, a resourceful retailer decided to venture into the turbulent world of commercial floor covering sales, only to be met with…less than total success.
