Connecting with customers is vital to the success of any business. Flooring contractors are no different, but which customers and how? Who do you spend time with—architects, designers, end users or general contractors? What about product manufacturers?
When it comes to brands, there have been a plethora of studies and multiple opinions on the subject. But one thing is abundantly clear: Brands do matter—whether they are internationally known or only to people in your hometown.
Our company was not just built on reputation we continue to build on it. When our grandfather started Lippert Tile Co. in 1949, his goal was to develop a strong business based on his reputation for excellence in the Milwaukee market and to provide employment opportunities for his family.
Rubber as a flooring material has been around since about the 1940s, starting with the smooth, marbleized design tile that was a workhorse product in all kinds of heavy traffic areas.
During my career in floor covering, I've spent about 80% of my time selling to residential remodel buyers. I guess you could say it's what I do best and what I enjoy the most. Even though the average job might only be between $2,000 to $5,000, I still enjoy working with homeowners the most.
Say the word commercial and most people immediately think of those two-minute breaks between their favorite TV shows to run to the restroom or grab a bite to eat, and more recently, the 15 to 30 second spots prior to watching that video of a cat doing something cute.
At its recent convention in Ft. Laurderdale, Fla., Starnet Worldwide Commercial Flooring Partnership honored its members, vendors and the designers they work with at its 14th annual Design Awards celebration.
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