There is so much to see at day two of the The International Surface Event (TISE) with exhibits opening, special presentations, and access to the latest trends and technology.

Though businesses and professional circumstances run the gamut, I get many of the same inquiries from the people I meet. Here are a few of the questions I’m asked most often, followed by my responses.

Automation of certain aspects of social media can free you and your team to spend more time meaningfully engaging on your social platforms.

Here are key ways to make Pinterest a valuable tool in your arsenal of digital and social media marketing tactics.

Savvy business owners in all sectors are using the power of social media to extend their marketing reach, and the flooring industry is no exception.

From Oct. 1, 2018 - Jan. 31, 2019, Beaulieu Canada will launch its “Canadian Flooring for Canadian Homes” brand awareness campaign.

Even though there’s a shared brand and, most likely, shared product offerings, every location has its own audience to reach and story to tell. That's why each of your locations requires very specific attention—and that includes your approaches to digital marketing.

When Flooring America, Flooring Canada members met in Montreal for the co-op’s annual digital marketing conference, Building Buzz, attendees were immersed in two days of deep-dive education developed to teach them new tactics to grow their business through lead conversions, social media engagement and marketing plans.

As Daltile kicks off their new social media platform, Daltile’s newest Instagram highlight features photos taken by users.

Hardwood ecommerce company Revel Woods is successfully using influencer marketing to get the word out about its business.