When the team at Invista wanted to turn up the dial on awareness for its Stainmaster brand, they turned to a team of social media influencers who could share personal stories about how they researched and selected flooring for their homes.

In December, Tarkett launched an influencer campaign to support and promote its Transcend SureSet luxury vinyl tiles and planks and its 2019 $250 consumer rebate program to the residential market.

In the early days, was mostly about making person-to-person connections and offering businesses the chance to organically engage with customers. Today, it’s a behemoth of a data-driven advertising platform.

With influential people carrying your banner, you’ll have less heavy lifting to do to share your message.

Bona announced the winners of the Bona DriFast Stain photo contest.

Today, any business that's in the business of growing sales and building customer relationships needs to be a media company, creating content that connects and skillfully uses the most modern methods to get that content in front of potential buyers.

In just over one minute, “Ceramics of Italy–Ahead of our Time” expresses everything that only Italian-made ceramic can represent.

World Floor Covering Association (WFCA) announced a new business partnership with Podium, a customer interaction management company.

With the rise of social media influencers in recent years, Instagram has seen a rapid surge in popularity making it the perfect marketing tool for businesses. However, paying for sponsored content isn’t the only way companies can promote their products or services on the platform.