To better showcase their workmanship online, Traditioning Flooring has hired GoMarketing for digital marketing services that will help them better reach their local and new audiences in surrounding areas.

If you don't have LinkedIn on the radar for your business, it's time to revisit…or, maybe, just visit…this business-focused social network to learn how it can support your business goals.

Engineered Floors has partnered with IZEA Worldwide, operator of IZEAx, an online marketplace connecting brands and publishers with influential content creators, to launch its own program to drive awareness of Dream Weaver’s PureColor, Revotec, and Triumph brands.

AdHawk announced a $13 million round of new funding.

A recent report by eMarketer states that, though ecommerce is growing rapidly, consumers will still spend 90% of their dollars in stores this year. A healthy portion of those in-person shoppers will arrive in stores after webrooming to narrow their shopping choices and make decisions.

IZEA Worldwide announced it will be launching an influencer marketing program to drive awareness of Dream Weaver products from Engineered Floors.

As our business and social circles expand and become more global, the consumer experience is becoming more personalized.

What role should your sales reps and showroom staffers play in managing your social media content? Should someone at the corporate office be involved?

In the world of digital marketing, we can't rest on what's now; we have to be prepared for what's next.

Mohawk is building a powerful new resource to give its specialty retailers the leading edge.