Providing an outstanding customer experience represents a significant opportunity for you to differentiate your store (a.k.a. brand) from the large box retailers and online competitors.
The world is rapidly changing. Businesses that want to be viable for five, 10, 15—heck, even just two years—into the future have got to be on alert, in constant knowledge acquisition mode, and on the ready to create new ways of doing things.
Some say we are experiencing a retail apocalypse because in 2017 more stores closed than ever before. But Keith Spano, who spoke at the opening session, contended that retail is alive and well and changing.
New technologies, new products, new marketing strategies—it’s intriguing to see how marketers are using consumer research, their personal experience and plain old gut instinct to tell their story and sell more flooring.
Mohawk Group recently announced a major restructuring of its teams and strategy. We spoke with Mohawk Commercial President Michel Vermette to learn about the approach and how it will help drive business and provide solutions to the architecture and design community.
