Even though there’s a shared brand and, most likely, shared product offerings, every location has its own audience to reach and story to tell. That's why each of your locations requires very specific attention—and that includes your approaches to digital marketing.

Mohawk is reenvisioning the in-store experience for retailers in the age of the digital consumer.

Hardwood ecommerce company Revel Woods is successfully using influencer marketing to get the word out about its business.

See some of August's top headlines.

How do we tread cautiously while also making the most of today’s technology-fueled, targeted marketing?

Mullican Flooring announced its newest advertising and social media campaign, "Real Dogs, Real Wood Floors."

See some of May's top headlines.

Here are some actionable tactics you can use to get some “Insta gratification” with your Instagram business profile.

Flooring and window treatments probably aren’t the first things that come to mind when people think of Hawaii. But since 1972, Kahului Carpet & Drapery, Inc. , has literally laid the groundwork and built a statewide reputation on providing quality services in carpeting, floor installation and window coverings.

Nancy Hill-Anderson was appointed to IDG as the group’s new managing director, a newly formed position to help propel the group forward. We recently connected with her to learn more about her plans to work with this group of savvy business owners and drive their business to new heights.