When it comes to brands, there have been a plethora of studies and multiple opinions on the subject. But one thing is abundantly clear: Brands do matter—whether they are internationally known or only to people in your hometown.
Standing out among the crowd isn’t always easy, but with the help of recognized personalities and household names, retailers have the opportunity of putting their products in the spotlight and separating themselves from the pack—especially if they sell rugs, which is where the majority of these licensed brands are going.
Starting a flooring retail business and sustaining it can be difficult enough, but doing so while also building a well-known and respected brand is even more challenging.
Panolam Industries ("Panolam" or the "Company") announced the launch of the company's new brand name, Panolam Surface Systems, along with the new logo, website and tagline, "Bringing More to the Surface."
