Nourison, a leading manufacturer of floor coverings and home accents, has announced its rebranding to Nourison Home. As the new parent for Nourison’s portfolio of products, this change aims to better align the company's strengths with evolving consumer needs and preferences.
The commercial subcontracting firm built its reputation in the flooring and ceiling industry, and over the past decade the company has expanded into other areas of commercial subcontracting such as custom wall and cladding systems.
The company said the new brand expresses the mission of the company to be the ultimate platform for connecting designers, retailers, manufacturers, contractors and consumers.
Prior to being acquired by Inside Edge in 2021, JKP Flooring, based in Placentia, California, was best known as a commercial flooring contractor specializing in occupied office spaces.
The new look can be seen in the company logo, brand color palette and greater emphasis on Smokey the Great Dane, a staple in the brand logo since the company’s beginnings in 1973.
