Retailers can benefit from QR codes, the two-dimensional matrix barcode invented in 1994. QFloors President Chad Ogden breaks down how retailers can use these small but mighty technologies to streamline your marketing and boost sales.
TikTok has been a complete game changer in the world of social media. We spoke with a few flooring industry users of the app about how it can help business.
Flooring Pros Marketing’s Daniel Moscovitch explains how building a strong website will bring you the customers you want to attract and walks you through all of the digital components to get you there.
In a new influencer campaign, COREtec teams up with Great Floors and micro-influencer Kelli Bateman (@myhouseof8) to test the new COREtec Scratchless mineral core flooring in an unscripted, real-life residential setting.
The new site offers trade customers and consumers a streamlined online experience that features user-friendly navigation, a modern interface, an improved retailer locator, and educational articles to help customers choose flooring.
Nourison has one of the largest product catalogs and in-house inventories in the industry. We spoke with Giovanni Marra, vice president of marketing and creative, Nourison, about the company's rebranding to Nourison Home, the rise of millennial and Gen Z consumers, and what's trending in interior design.
Although the residential replacement business has been slower for many flooring retailers this year, now is the time to invest in technologies that will help you make the most of every sales opportunity.
The design community can find Havwoods wood flooring samples via Material Bank, the platform for searching and ordering free samples of architectural, construction, and design materials.
