Collaboration between commercial flooring contractors and manufacturers offer opportunities to streamline workflows, gather feedback, and improve product launches.
Customer needs are changing. Learn how advances in customer data analytics, contactless payments, and integrated financing solutions are revolutionizing the way flooring retailers interact with their customers.
Frank Chiera, senior VP of marketing and advertising, CCA Global Partners, and Terri Daniels, VP of public relations, offer guidance on marketing strategy for flooring retailers in 2024.
Retailers gathered for member-to-member meetings spanning over 45 regions and learning opportunities geared toward ways to drive more customer traffic, marketing and merchandising and new product innovations.
Nearly two-thirds of Carpet One, Flooring America and Flooring Canada showrooms have implemented new Retail 2.0 showrooms. CCA Global cooperative's next step: driving unprecedented traffic and conversions for its retail members.
It's been one year since International Flooring Company opened its doors in Dalton, Georgia. Find out how the manufacturer plans to transform the floor-buying experience through its new brand, Canopy.
A new partnership between flooring manufacturer Mannington and technology provider Broadlume aims to increase sales opportunities while simplifying and shortening the sales process.
