Historic optimism about the national economy from the spring chilled slightly this fall, but remains well above fall 2017, according to the PNC Economic Outlook.
In part one, we discussed how pressure selling intensifies the customer’s resistance to buy. Here are some selling philosophies and behaviors that can backfire on a salesperson.
Even though there’s a shared brand and, most likely, shared product offerings, every location has its own audience to reach and story to tell. That's why each of your locations requires very specific attention—and that includes your approaches to digital marketing.
Flooring America, Flooring Canada and Floor Trader members brought the buzz and excitement of digital marketing and social engagement to Montreal, Canada, where the co-op met for its annual digital marketing conference, Building Buzz.
At the CCA Global summer convention in Montreal, Piet Dossche, USFloors’ president and Shaw’s executive vice president of hard surfaces, took to the stage wearing red pants.
With a large percentage of floor covering retailers coming in somewhere around the 55-year mark or above and beginning to retire, it’s interesting to note some of the actions members of the next generation are taking as they take over their family businesses.
