Campaign for Wool Partners with ASID; Sponsors ASID 40th Anniversary

The Campaign for Wool has formed a National Industry Partnership and is a Platinum sponsor of the 40th Anniversary Celebration of the American Society of Interior Designers (ASID), which took place at the Museum of Fine Art in Boston on Saturday.

“The Campaign seeks to educate the public about the benefits and versatility in wool in order to support a global community of small businesses and local farmers, whose livelihoods depend on the wool industry," said Randy Fiser, CEO of ASID. "In this way, the Campaign seeks to transform lives for the better. I look forward to the many ways our organizations may collaborate in the future.”

The Campaign for Wool is a global promotional initiative led by the Prince of Wales. The Campaign was launched by the Prince in the U.K. in 2010, and has garnered brands and partners across the world behind the natural, sustainable story of real wool. It is now active in 14 countries and has instigated promotional activity in both interiors and fashion.

“Our Campaign aims are to create a network of true understanding about real wool and to share this with the design world," said Bridgette Kelly, interior textiles director of the Campaign for Wool. "We find that those who respond best to our message are usually dynamic professionals with a measurable understanding of quality and style and who, through their work have a need for performance and credibility from the products they choose. Both of which real wool has on many levels—and so this Platinum sponsorship commends our wool to the ASID, which we know acts as a beacon for quality in design and design materials.”

For more information, visit asid.org and campaignforwool.org.

KEYWORDS: flooring industry news