LATICRETE held an interactive in-booth football touchdown promotion at the 2013 Surfaces trade show in Las Vegas celebrating the tenth anniversary of LATICRETE SPECTRALOCK Grout.

A promotional was game played where contestants had the opportunity to "pass" small footballs through a target on a very large, inflatable LATICRETE SPECTRALOCK PRO PREMIUM Grout pail. All show attendees were invited to pretend they were at the “Big Game” and throw the game-winning touchdown. Everyone who took part became eligible to win one of ten Apple iPad Minis.

"Show attendees were lining up into the aisle for a chance to win an iPad Mini," exclaimed Maria Oliveira, LATICRETE Corporate Marketing Manager. "Everyone really got into the action and enjoyed themselves and our fun brand ambassadors, including a referee and several cheerleaders. We never lost sight, however, of the fact that this was the tenth anniversary of SPECTRALOCK, which continues to be the world-leading product of its kind, even after being launched a decade ago."

Winners included Joel Snodgrass of Southern Flooring Inspectors; James Burk of Stanley Steemer; Hai Luong of SJ Flooring Outlet; Heather Schmidt of Imperial Flooring; Dave Boylen of River Woods Flooring; Musa Dajani of Carpetland; Kyle Griffiths of Abbey Floors & More; Tim Fielden of The Flooring Outlet and others.