Laticrete has announced two product line expansions — the Strata Heat Programmable LCD Thermostat and the new 54-ft² roll size of Strata Mat — both designed to simplify installation for tile projects of all sizes.

Laticrete reports that its distributor partner Frank Donahue, owner and regional director of Best Tile North Carolina, is leading a charge to airdrop supplies to hurricane victims.

Laticrete introduces Hydro Ban Rapid Custom Shower System, a suite of niches, benches, seats, curbs, and other accessories.

Laticrete’s Ben Lampi offers advice on pairing color and finishes to take a tile installation to the next level. 

Laticrete introduces Laticrete Primer Plus, an all-in-one primer solution that serves as a consolidation of the brand’s NXT Primer, Supercap Primer Plus and Fracture Ban Primer products.

The Flooring Contractors Association releases its schedule of upcoming product and education webinars through May and June. 

Laticrete will debut their new color-coordinated profiles and trims while also providing insight and perspective on the state of the tile and stone market, finishes, and more at Coverings 2024. 

Laticrete, a manufacturer of globally proven construction solutions for the building industry, has launched Nxt Level Plus Lite, a new self-leveling underlayment (SLU) designed for a wide range of interior projects. 

Joseph Rizzo, director sales—concrete & substrate preparation, Laticrete, offers up some moisture mitigation tips to protect your installation in today’s fast-paced construction environment. 

Selldorff currently serves as the President and CEO of North and Central America for Legrand, a global provider of products and solutions for electrical and digital building infrastructures.