Mohawk Home has once again expanded its interactive presence on the web with the launch of the company’s new website (www.mohawkhome.com). The new website which resides within the Mohawk Flooring Group website offers quick and easy access to essential and expanded information about the products manufactured by Mohawk Home.
“Mohawk Home enjoys high volume engagement with the end consumers and with the launch of the new website it was important to educate and allow consumers to search product while providing inspiration for their home’s decor,” said Bill Kilbride, President of Mohawk Home.
The website boasts a new interactive design perfect for consumers to shop product and connect with the Mohawk Home Community through Facebook and the Mohawk “Homescapes” Blog (www.mohawkhomescapes.com). “Our new website focuses on a foundation of inspiration and knowledge for all consumers. We want our guest to have a trusted source for research, a place to be inspired, and ultimately find the perfect rug or doormat in one easy to navigate site” said Jennifer Palmer, Director of e-Commerce for Mohawk Home. “Extensive video content, Links to retailers selling Mohawk products, and in depth Product Descriptions are just a few of the categories we’ve enhanced on our new site. We want to say “welcome home” to our loyal customers, they don’t need to browse anywhere else” Said Palmer.
In addition to a refreshing new design, the new features include:
• Interactive Home: This guide allows consumers to discover the endless possibilities for rugs within their homes. From front doors and mudrooms to kitchen and bedrooms, the interactive home section details the best types of rugs to use and how choose and incorporate rugs into any décor.
• Rug Buying Guide: Within this section, consumers will find details concerning how to choose an area rug, why rug pads are important, color tips, design inspiration, rugs construction details and suggested care and cleaning advice. Helpful videos have also been added to this section to aid in understanding these topics.
• Integrated product search: All Mohawk area, accent, bath, and doormats currently sold online are easily searchable and filtered for the guests needs. The search includes a “save to gallery” function so the guest can create a wish list of items to come back to. The search also includes a “buy now” options which takes the guest to the page of the retailer for purchase.
• “Mohawkhomescapes” Blog: A broad combination of Industry experts and Professional Designers contribute on the newly launched blog. Topics range from Color Trends, Specific Room design, Lifestyle and Function, to Outdoor Living.
