OW Hospitality, the London-based hospitality carpeting arm of the Oriental Weavers Group, has announced plans for its global expansion. The company is investing an estimated $30 million in expansion plans with the addition of three new high-speed Axminster looms in its Cairo, Egypt, manufacturing facility, three additional Axminster looms to its Tianjin, China, facility and two looms more Axminster looms at an undisclosed location.  

Michael Riley, CEO & Managing Director for OWH said, “The Chairman of Oriental Weavers Group, Mr. Mohamed Farid Khamis, has agreed to double our production capabilities within 3 years and expects to be manufacturing Axminster carpets on three continents by 2015.” The company will soon be adding printed carpet to its offering. Riley added, “Owning the largest Chromojet printing facility in the world (Mac Carpets) gives us a great competitive edge when we add a full line of printed carpets to our global hospitality product offering.”

One of the key products OWH is launching this year is its RoyalAx quality, which Riley said met with “a spectacular reception by the clients who previewed it at the Domotex Fair in Germany last week.”

“In order to utilize global assets and take advantage of the organization’s worldwide corporate structure and management team, we have decided to fully integrate the hospitality operation under the key management structure currently in place for all other flooring related businesses,” noted Khamis, the company’s Chairman. “The assets and synergies of our many other floor covering operations will be fully utilized to provide the best possible offerings and service to the worldwide hospitality market.”   

The company at the same time announced an aggressive expansion in its Middle East strategy with participation in four key Naseba trade shows for 2012, including:  The 3rd Annual Concepts Middle East 2012, The Kingdom Hotel Expansion Summit 2012, The 6th Annual Middle East Hospitality Expansion Congress 2012, and the Modern Makkah Summit and Awards 2012.