Shaw Floors will launch Shaw Web Studio on July 1, a suite of web products designed specifically for Shaw flooring retailers. Features include customized websites, automatically updated product catalogs, microsites within existing sites, and automated delivery of product images and data.

“Research indicates that almost 70 percent of consumers shop online before entering the store,” said Misty Hodge, Shaw’s web services manager. “Shaw Web Studio offers a selection of the industry’s leading technological tools in order to generate qualified sales leads for a retailer’s store.”

Shaw Web Studio includes 20 design templates, a customizable product catalog that is continually updated with the latest information, add-ons that highlight specific brands such as Anso nylon, site analytics, and search engine optimization features.

Website plans start at $95 per month. For more information, visitwww.shawwebstudio.comor call (888) SHAW-WEB.