Beaulieu of America has launched Happiness is Bliss, a new sales incentive program for Bliss by Beaulieu carpet dealers. Through the program, retailers can earn a $200 American Express Gift Card for every 200 sq. yards of Bliss carpet sold, except for Bliss for Kids styles. The promotion runs from April 1 to May 31.

“This is the first gift card promotion in our history,” said Patricia Flavin, sr. vp marketing for Beaulieu. “Response in the field has been extremely positive to this idea -- we’ve already tested it and it’s working very well.”

The American Express Gift Card can be used at over a million businesses in the United States, Puerto Rico and the U.S. Virgin Islands to purchase meals, entertainment or goods from catalogs, online vendors or stores, according to the American Express Web site. “Everyone wins but especially our dealers. There’s no limit to how much they can earn during the promotional period and virtually no limit where they can use the card,” Flavin said.