With the continued
softening in the housing market, exhibitors at Surfaces 2008 said they expected
attendance at the annual trade show to be down. And they were not wrong. Attendance
at the Las Vegas event fell about 10 percent this year, with a little more than
34,500 show goers on hand compared to last year’s more than 38,000 visitors. Additionally,
the number of exhibitors dropped slightly, from more than 1,000 to 982. While
attendance was down, there was wide agreement that the show remained an
important industry showcase.
"Every exhibitor I spoke with said they were pleasantly
surprised just how robust the market was, that orders were up over last year
and business was brisk," said Chris Davis, president and CEO of the World Floor
Covering Association, which sponsors the show. “While overall traffic may have
been down, those that make the buying decisions were definitely out in full
force and ready to buy.”
John Woolsey, vp marketing and merchandising for Anderson
Hardwood Floors, said that while attendance was down, the quality of customer
was up. “Counts on promotional giveaways and booth hospitality items were down
from 2007 but sales in our booth outlet store set new records,” he said. “That
tells me that some of the tire kickers stayed home but the buyers were there in
record numbers.”
New to the show this year were pavilions dedicated to New
Products, Decorative Concrete and Hand-Crafted Tile. The dedicated product
areas were sponsored byNational Floor Trendsand
sister magazinesFloor Covering Installerand TILE.According to
show goers, the new product areas were valued additions to the show floor.
“It’s my job to find out about as
many sources, fiber treatments and "support" material as possible, as
well as to see new products before they hit the end user market,” said Alison
Martin of Alison Martin Interiors in Berryville, Va. “You can definitely
do that at Surfaces. The scale of the show always overwhelms – and this is my
sixth show.”
While the number of exhibiting companies was
down slightly, show organizers noted that 249 of the companies were new to the
show this year, allowing for a wide range of new products “never seen at
Surfaces before.”
Surfaces 2009, set for next year at the Sands
Expo & Convention Center in Las Vegas, will follow a slightly different
format. Rather than the usual Wednesday-Friday schedule, the show will run from
Tuesday, Feb. 3, to Thursday, Feb. 5. Pre-show conferences will begin Monday,
Feb. 2. For more information, visit www.surfaces.com.
‘The tire kickers stayed home': Surfaces '08 attendance drops 10 percent, but exhibitors say quality of visits up
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