BonaKemi USA has named Dan Lipman as regional distribution manager for the western region. An 11-year veteran of the flooring industry, Lipman was most recently publisher of Floor Covering Installer (FCI) magazine, by BNP Media, the same company that publishes National Floor Trends. Prior to being promoted to publisher in 1998, Lipman contributed to the success of two regional trade magazines, Western Floors and Eastern Floors Magazine (which were merged to form National Floor Trends.) In his new post, he will work with BonaKemi's distributors in the Western region of the U.S. to support sales and marketing programs for the company's line of in hardwood floor finishing and floor care products.

BonaKemi's vice president of sales and marketing, Enos Farnsworth, said Lipman experience will prove highly valuable to the Aurora, Colo.-based company. "Dan brings a great deal to our company." commented Farnsworth. "His in-depth knowledge and passion for the industry and its people have contributed to the success of numerous manufacturers, distributors, retailers, contractors and installers."

Lipman has worked with many industry associations to develop educational articles and programs for sales, marketing and installation. He has lent his support to industry associations including NWFA, NOFMA, FCICA, FIANA, WFCA and CFI, for conventions, trade shows and seminars.

"I am very excited about this opportunity and look forward to expanding BonaKemi USA's top-quality products throughout the West Coast," said Lipman.