Women In the Floorcovering Industry's (WIFI) spring calendar features virtual Power Hours on storytelling and LinkedIn optimization—all designed to empower women professionals in the flooring industry. Be sure to join the women's breakfast networking event hosted by WIFI at the National Wood Flooring Association (NWFA) Expo. 

Power Hour: The Art of Storytelling – Building Customer Relationships to Drive Sales & Marketing

March 26, from 12:00 – 1:00 p.m. EST 

Location: Virtual Event

Register Here

This Power Hour will explore storytelling techniques that build customer trust and elevate sales and marketing strategies. Moderated by Alison Mullins, sales leader, speaker, author, and surfaces guru, the session features industry leaders:

• Kris Stanfield, director of content and creative, Shaw Industries
• Scott Humphrey, CEO, World Floor Covering Association
• Tanja Kern, associate publisher and editorial director, FLOOR Trends & Installation

All are invited to join this dynamic session to learn how to craft compelling narratives that strengthen customer relationships and drive business growth.

Power Hour: Rock Your LinkedIn Profile 

April 29, from 12:00 – 1:00 p.m. EST

Location: Virtual Event

Register Here

Level up your LinkedIn presence in this Power Hour with Katherine Murphy, principal customer success manager for LinkedIn Learning. Gain expert strategies and insider tips to enhance your profile and stand out.

Mastermind Morning - WIFI Breakfast & Roundtable Discussions

Wednesday, April 16, 8:15-10:45am EST

Location: NWFA Expo

Join us for WIFI’s Mastermind Morning, an exclusive breakfast event at the NWFA Expo in Charlotte, designed to empower and connect women in the floor covering industry. This engaging session will feature dynamic roundtable discussions on key topics that impact your career, business, and personal growth. Gain valuable insights, share experiences, and network with like-minded professionals as we tackle the challenges and opportunities shaping our industry. Discussion topics will cover Technology & AI, Business Acumen, Growing in Place, the Balancing Act, and Staying in Front of Trends.

The event will be facilitated by Libby Johnston, publisher & VP of media for NWFA Hardwood Floors Magazine, and Amy Rush-Imber, WIFI vice chair and publisher & editor in chief of Floor Covering Weekly.

Table Hosts:

• Brenda Cashion, Compliance Manager, UCX
• Julie Russell, (past chair of NWFA) Director - Floor Finish Division, Gemini Industries
• Elizabeth Baldwin, Environmental Compliance Officer, Metropolitan Hardwood Floors
• Rachel Bilchak, Marketing and Events Manager, Palo Duro Hardwoods/Lägler
• Jessica Hickman Fresch, Marketing and Sales Director, Allegheny Mountain Hardwood Flooring
• Renee Tester, Director of Marketing, Kährs Americas

For more information about WIFI’s Spring events or to register, visit womeninflooring.org.