Emser Tile, a family-owned industry leader for over five decades, is moving into the luxury market with Enhance, a premium brand featuring illuminated safety tiles and custom designs under the creative direction of the founder's daughter, Carly Ghodsian.

Ghodsian, who grew up in Los Angeles and serves as product design and curation manager, brings her artistic background to the role as she leads the brand's expansion into high-end residential and commercial tile solutions.

"Enhance is about more than creating tile; it's about crafting stories," Ghodsian said. "My goal is to empower our clients and infuse their spaces with an individuality that blends unmatched quality, artistry and personal expression."

The brand has already rolled out over a dozen collections, with standout offerings including Radiant, an award-winning illuminated tile system featuring built-in water drainage for enhanced safety in pool areas, and Zambia, which showcases jungle-themed patterns with gold accents.

This launch marks a significant evolution for Emser Tile, founded by Ghodsian's father and uncles, as it positions itself in the luxury market segment. The company has announced plans to expand the Enhance collection lineup in 2025, suggesting a long-term commitment to growing its premium offering.

The Enhance brand emphasizes customization options, allowing clients to mix and match pieces to create unique spaces, which could appeal to high-end residential customers and commercial designers looking for distinctive architectural elements.