AHF Products is expanding its Armstrong Flooring Alterna collection with 10 new designs in stone and marble. The new assortment includes a subtle terrazzo, soft striated looks as well as multi-directional stone and travertine.
Armstrong engineered tile flooring is a type of flooring made with a stone composite base and other materials to create a durable, comfortable, and easy-to-install alternative to natural stone, ceramic, and porcelain tile.
All the designs are realistic, sophisticated, and timeless, inspired by a trend that originated in fashion called “Quiet Luxury.”
“It is defined by effortless sophistication while keeping quality in mind,” said Katie Gluibizzi, senior product designer-residential. “The trend has become increasingly popular on Pinterest, social media and in interior spaces. While other interior design styles strive for perfection and symmetry, Quiet Luxury embraces natural irregularity. At its core, it is about quality over quantity."
Rivaling the look of natural stone, porcelain and ceramic, the key to Alterna’s realism is its durable, engineered stone construction which includes more than 75 percent limestone. It is made in Kankakee, Illinois, with global and domestic content.
One hundred percent waterproof, Alterna is suitable for high-moisture areas like kitchens, bathrooms, laundry rooms, and basements. It is durable and beautiful enough for family and dining spaces. A comfortable surface makes the tiles easy to care for, warm to the touch, and kind to the feet.
“Alterna looks like traditional tile, but it feels entirely different. It’s warmer, softer, and more comfortable underfoot and engineered to be more forgiving to anything you may drop on it – meaning that not only is your floor more likely to withstand accidents, but so is your favorite coffee mug,” said AHF Marketing Manager April Rzucidlo.
Alterna tiles are groutable for a true tile look and feel and feature more than two times the unique visuals of similar products. S-693 FlexStrong Premixed sanded acrylic grout is available in 12 colors and comes in either a quart or gallon size. The grout is stain-and-soil repellent and resistant to cracking and there are recommended colors available per each tile selection. No seam sealer necessary.
Alterna can be installed over minor subfloor irregularities without the risk of cracking. These floors can be installed and lived on the same day, unlike traditional porcelain and ceramic tiles which can take three or more days to install. Multi-purpose trim and stairnose trim are matched to create a seamless look. Alterna’s superior durability backed by a lifetime warranty — tiles are water, scratch, and stain repellent, and unlike natural stone, they are crack resistant.
