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NFA Vendor Meeting Reveals New Solutions for Flooring Retailers

By Tanja Kern

NFA Fall Meeting 2024 1.jpg — Vendor partners at the National Floorcovering Alliance fall meeting offered products and solutions designed to help these top dealers sell more floors in 2025. Photos: Floor Trends & Installation

NFA Fall 2024 Meeting Cali — Jay Flynn with Cali explains the design behind Barrel Hardwoods, which features longer, wider planks. Photo: Floor Trends & Installation.

NFA Fall 2024 Meeting Daltile — Patrick Warren and Steven Facca from Daltile discussed that consumers are demanding "groutless" tile installations—the appearance of minimal grout lines. The brand is importing Panoramic porcelain slabs from the Marazzi factory in Italy and more accessible sizes stocked in 32x32 and 12x48. Photo: Floor Trends & Installation.

NFA Fall 2024 Meeting Dixie — Jared Coffin, Bill Walters and TM Nuckols shared The Dixie Group's latest designer carpet styles, including a 90-ounce nylon from Fabrica and new options from Masland 1866. Photo: Floor Trends & Installation.

NFA Fall 2024 Meeting Engineered Floors — The team at Engineered Floors is expanding style and design of its PureGrain DLVT (Digital Luxury Vinyl Tile). The domestically made flooring uses digital emboss technology to create high-resolution designs directly on a rigid high-density core. Photo: Floor Trends & Installation.

NFA Fall 2024 Meeting IFC — The team at International Flooring Company revealed upcoming launches for its Canopy Tile brand, which includes a 5 mm looselay resilient tile. Photo: Floor Trends & Installation

NFA Fall 2024 Meeting Mannington — Mannington offered new soft surface designs for its Phenix brand alongside new stair treads. SimpleStairs offers a seamless look for luxury vinyl flooring installations with treads that exactly match Mannington's AduraMax, AduraRigid, AduraFlex and Realta wood-look floors. Photo: Floor Trends & Installation.

NFA Fall 2024 Meeting Mohawk — For Mohawk and Karastan, Jamie Kim, Jason Randolph, Jeff Meadows and Kelly Oberschlake offered a preview of new WPC designs. The company's Edge Summit event December in Denver will unveil the company's latest additions for the Mohawk, Pergo and Karastan brands. Photo: Floor Trends & Installation.

NFA Fall 2024 Meeting MSI — MSI's Jason Andrews shares that the company is expanding its storytelling for 2025 to further develop its thought leadership as a resource for surfaces trends among consumers—the company's website already receives more than one million visits monthly. Fluted tile looks continue to be popular among consumers. Photo: Floor Trends & Installation.

NFA Fall 2024 Meeting Shaw — Shaw's Jon England and Elizabeth Hurley reported on upcoming campaigns, including a partnership with American Kennel Club for Pet Perfect carpet and advertisements on ESPN. Photo: Floor Trends & Installation.

NFA Fall 2024 Meeting Republic Floors — Republic Floor's Rotem Eylor shows a new hybrid, lightweight SPC flooring solution. Photo: Floor Trends & Installation.

NFA Fall 2024 Meeting Roomvo — The Roomvo team shares the latest in digital technologies at the NFA fall meeting. Photo: Floor Trends & Installation.

NFA Fall 2024 Meeting Shaw (1).jpg — Shaw's Ann McDermott, here with the team at O'Krents, shared the latest investments in AT, which included new wool options and a brand refresh targeting the eco-luxury consumer segment. Photo: Floor Trends & Installation.

NFA Fall 2024 Meeting Stanton — The Stanton team, which included Jamann Stepp, Trey Thames and Mitch White, showcased new pet-friendly polyester soft surface and hard surface solutions, including hardwood, waterproof WPC and laminate. A simplified brand message for Stanton's premium brands be unveiled at Surfaces 2025. Photo: Floor Trends & Installation

NFA Fall 2024 Meeting Emser — Emser Tile gave a sneak peek of branded store-within-a-store concept that targets luxury custom home builders, interior designers and high-end residential and remodel. Photo: Floor Trends & Installation.

NFA Fall 2024 Meeting Tarkett — The team at Tarkett showcased new Main Street options, including artificial turf. Photo: Floor Trends & Installation.

NFA Fall 2024 Meeting Happy Feet — The Happy Feet team reports that all in-stock accessories are shipping in two to three days, and they introduced the Quarry Collection, an 18x20 commercial tile gluedown LVT. Photo: Floor Trends & Installation.

NFA Fall 2024 Meeting Leggett & Platt — Leggett & Platt announced a partnership with Make-A-Wish in 2024 to aid in granting more wishes to children fighting critical illnesses. Photo: Floor Trends & Installation.

NFA Fall 2024 Meeting Carpenter — The team at Carpenter at the NFA Fall Meeting in Washington, D.C. Photo: Floor Trends & Installation.

As the flooring industry looks ahead to 2025, the National Floorcovering Alliance's fall meeting served as a crucial gathering point for industry leaders and top dealers to preview the latest innovations in surface solutions. The event highlighted the industry's continued evolution, with vendors presenting cutting-edge products across multiple categories—from luxurious 90-ounce nylon carpets to sophisticated luxury vinyl tiles and engineered hardwoods.

In an era where consumer preferences are rapidly shifting and supply chain efficiency is paramount, NFA members gained exclusive insight into upcoming product launches and technological advancements that will shape the flooring landscape in the coming year.

Leading manufacturers showcased their commitment to both aesthetic excellence and practical innovation, with particular emphasis on premium soft surface solutions that elevate residential spaces, commercial-grade resilient flooring engineered for durability, enhanced digital presence and consumer engagement strategies, streamlined installation solutions for complex application, and expanded design options across all product categories.

The gathering underscored the NFA's position as a cornerstone of the flooring industry, bringing together influential retailers and manufacturers in a collaborative environment focused on driving business growth and innovation.

The photo gallery above showcases details about the vendors' strategies, and you can read more about the conference and NFA's outlook for 2025 here.

KEYWORDS: National Floorcovering Alliance (NFA)

Tanja Kern is the associate publisher and editorial director of FLOOR Trends & Installation. She is also the host of the FLOORtalk podcast, where she explores the changes and challenges facing the flooring community's thought leaders and creatives. Tanja has been writing about business, design, and lifestyle for two decades, and her work has appeared in publications such as American Way, Better Homes & Gardens, Fine Interiors, Fodor's, Food Channel, CA Modern, Chicago, Fine Interiors, and Los Angeles.

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