Ceramics of Italy introduced a special activation to the show floor at Coverings tile and stone exhibition in Atlanta, Georgia, called “Postcards from Cersaie.”
Designed by Fashion Institute of Technology students Rob Reuland, Aian Raquel and Saher Sahani, with mentorship from esteemed architecture firm HDR, the interactive installation transported visitors to the historic streetscapes of Bologna, Italy, while sharing exciting information about Cersaie, the world’s premier exhibition of ceramic tile and bathroom furnishings taking place in Bologna from September 23-27, 2024, for its 41st edition.
Located at the forefront of the Italian Pavilion in Hall B - Booth #3821, the pop-up featured a curated, photographic display framed within a series of iconic portico-inspired structures to showcase the architectural charm of Bologna and celebrate the enduring spirit of Cersaie. The exhibition included series of ready-to-mail postcards, generated from photographs taken by Cersaie attendees from the past 40 years. The stunning visuals celebrate cherished memories from the show, while serving as an ode to the ceramics capital of the world. Visitors were encouraged to fill out and mail a postcard directly from the booth to someone they’d like to attend next year’s show with, and can snap a picture in front of the city’s iconic portici to share on social with #PostcardsFromCersaie.
During their time at the exhibit, architects, designers, developers and young distributors were invited to learn more about this year’s upcoming DESTINATION: CERSAIE program. Organized by Confindustria Ceramica (the Italian Association of Ceramics) and the Italian Trade Agency, the annual initiative offers North American specifiers the chance to win a five-day, CEU-accredited trip to Bologna to attend Cersaie alongside a delegation of leading industry journalists and professionals. Selected winners will be taken on a guided tour of the show to see the latest collections, trends, and innovations in Italian ceramic design, while being treated to local cultural experiences in and around Bologna.
