Bentley Mills is expanding its product portfolio to include wool area rugs. Prima Vista features fully customizable, hand tufted, hand loomed and hand knotted rugs made from 100% New Zealand wool, which is celebrated for its color consistency and longevity. 

Every Prima Vista area rug is made with care by Bentley’s expert artisans who have perfected the practice of ancient rug-making techniques. The handmade rugs are fully customizable by size, shape and edge detail. Wool/silk blends are also available for any spaces requiring a little shimmer. 

Designers begin with the “inspiration library” of 50 patterns—choose one or start from scratch—and 300 yarns in the Prima Vista pom set. An easy-to-access and use “First Look” tool further simplifies the process, allowing designers to input exact specifications, view designs in their project spaces (upload an image or select from rendered room scenes), and create and order samples. Formal renderings for approval are ready in as few as 3 days; physical samples are delivered within 4 weeks. Custom patterns can be created in collaboration with Bentley’s in-house Prima Vista design team, too. Hand tufted and hand loomed finished rugs, in standard dimensions, are delivered in 8-10 weeks. Hand knotted rugs deliver in 12-14 weeks. 

“Prima Vista was borne from the A&D community’s desire for more luxurious, custom solutions,” explains Suzanne Sullivan, vice president, Prima Vista and Specialty Products for Bentley. “As the corporate environment, in particular, shifted post-pandemic, and the high-end, hospitality-inspired aesthetic took off across segments, Bentley responded with Prima Vista—a very personalized, premium rugs program that delivers on any design vision, for every interior that desires a luxe, handmade touch.” 

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