In an effort to provide more access to breast cancer detection and treatment, Mohawk donated more than $1.4 million to Susan G. Komen Foundation at the Pink Out held at Mohawk's headquarters in Calhoun, Georgia, on Oct. 5.
"Mohawk has been a proud sponsor and partner with Susan G. Komen for over 22 years," said Mohawk SVP and CMO Kelli Widdifield. "We are committed to ending breast cancer here in the U.S. and globally. Most of our 45,000 employees have participated in this initiative over the last few years. One out of every three cancer breast cancer deaths can be prevented if everyone had access to high-quality care that exists today, and so a lot of the relationship we have with Susan G. Komen is about helping fund that access to care."
The Pink Out encourages the company’s employees to come together to support and honor all of the survivors they know during Breast Cancer Awareness month in October, as well as show Mohawk’s appreciation for its partnership with the Susan G. Komen organization. Mohawk also showed its 2023 "Cushion The Fight" video which highlights the company's partnership with Susan G. Komen and recaps the three-day, 60-mile walks that Mohawk attends each year to provide its durable, eco-friendly SmartCushion carpet for walkers to rest on.
More than 2,500 flooring retailers sell SmartCushion memory foam carpet padding, and Mohawk donates a portion of proceeds from every SmartCushion purchase to Susan G. Komen through the Decorate for the Cure program, said Marcus Guy, VP and general manager of pad and cushion at Mohawk.
Susan G. Komen addresses breast cancer on multiple fronts such as research, community health, global outreach and public policy initiatives in order to make the biggest impact against this disease.
"We have a 360-degree approach to our mission," said Sarah Rosales, vice president of corporate partnerships, Susan G. Komen Foundation. "We invest in research in direct to patient care and to public policy. Our research investments are focused on the most aggressive forms of breast cancer—finding the cures for tomorrow to prevent people from dying from this disease. Secondly, we invest significantly in patient care center and this has been a big area of growth for our mission in the last few years as we saw the significant need to serve patients today with resources.The third area is public policy. For for real change, we have to be working at the federal, state, and local levels, investing in our policy efforts to make sure that the voices of the breast cancer community are heard."
