Beauflor US unveiled new retail displays for laminate and SPC collections. 

The new Innovious tower display offers retailers a smaller footprint and makes it easier for retailers and customers to browse through the new products. It is also an interactive tool: customers can remove a display board and slide it into a room scene to see how the product will look.

The Encompass and Oterra laminate collections are showcased in a new step display that offers simplified messaging and large product samples and room scenes to help customers visualize floors in their spaces.