Floor heating sales growth in second quarter 2021 was driven by increased purchases of floor heating rolls and floor heating cables, according to new report by WarmlyYours, a manufacturer specializing in electric floor heating. This quarterly report analyzes the sales of radiant heating products within the wider context of the national housing and remodeling markets.

Floor heating sales were up 23% compared to prior year period due to increased sales of both floor heating rolls (up 18.9%) and floor heating cables (up 22.5%) which were the largest volume contributors to floor heating sales (the TempZone Cable and the TempZone Flex Roll made up 68% of all floor heating sales for WarmlyYours in the second quarter). 

In Q2, WarmlyYours reported an increase in sales growth for a number of professional customer segments with e-tailers up 33.1%, dealers up 15.7%, trade professionals up 11.7%, and direct homeowner sales up 53.4%. Julia Billen, owner and president of WarmlyYours, attributed a large portion of this growth to an emphasis on professional development opportunities that WarmlyYours has created such as a new Installer Certification Program that was launched earlier this year.

For more information, visit warmlyours.com.