Shaw Industries Group, Inc. unveiled a new soft floor covering designed for people and the planet at Greenbuild 2019 in Atlanta in the mindful Materials pavilion lounge: COMFOR³T for the U.S. expo flooring market.

“The innovative new product is softer underfoot than typical expo carpet products used to service the U.S. trade show market today, enhancing the experience for attendees and exhibitors who spend tremendous amounts of time on their feet, thus the name COMFOR³T," said Craig Callahan, vice president of specialty markets at Shaw. “The R is cubed to represent that the product’s features are aligned with the sustainability goals of reduction, reuse, recyclability, all while creating a positive human experience.”

Made with 60-80% recycled content, depending on the color, COMFOR³T reduces the use of virgin materials by incorporating both post-consumer and post-industrial recycled content. The product can be reused multiple times and is 100% recyclable come time for replacement. The COMFOR³T can be returned to Shaw and will be recycled back into new COMFOR³T products or other products that could benefit from this waste stream. It is Cradle to Cradle Certified Bronze, having been assessed for material health, material reuse, renewable energy / carbon management, water stewardship and social fairness.

“COMFOR³T builds upon our 20-year commitment to developing products for people and the planet," said Susan Farris, vice president of sustainability and corporate communications. "This latest product introduction showcases our continued commitment to human experience, material health and recyclability or as we say, sustain[HUMAN]ability.”

COMFOR³T maintains the high performance standards that Shaw’s customers demand of all products. It cleans easily and maintains its beauty over multiple uses. The product will launch in 2020 with a carefully selected color line designed to enhance the trade show experience.

For more information, visit shawinc.com.