In a soothing and delicate atmosphere, the “Pastel” scenography, designed by Francesco Catalano, played with bright tones of powder pink, celeste, champagne yellow, peach, and pale green. Amid this explosion of bright colors, the new Novoceram collections created a strong contrast with their pure graphic identity.

In the reception area, the geometric style of the Dilemme collection welcomed visitors with ceramic wall and floor tiles expressing the three-dimensional lines that recall the Shantung textiles. The salon showcased Tiber, a novelty that faithfully reproduces one of the most used Roman stones, travertine. In the office space, the unexpected Kawaii collection was unveiled, a way for Novoceram to express its individuality with an atypical composition. The collection is inspired by the “Kawaii” trend–the concept of “cuteness”–a Japanese joyful and sparkling graphic style developed in response to its rigid side of post-war culture.

Behind a series of offbeat and witty pictures, the Teranga and Losa collections portrayed their natural strength. Teranga, a cement-look collection with subtle cracking effects, is available in 6 colors as well as in the new 90×90 cm and 80×80 cm formats. The Losa collection, a tile for indoor and outdoor use, offers many formats, ranging from 5×60 to 120×120 cm. This natural and nuanced collection, reproduces Lauze stone.

For more information, visit www.novoceram.com.