At the CCA Global summer convention in Montreal, Piet Dossche, USFloors’ president and Shaw’s executive vice president of hard surfaces, took to the stage wearing red pants. In a sea of conservative blues, grays and blacks, red is a very strong color. Bold and exciting, it is unique in the way that every shade of red evokes a similar reaction: attention. Pants themselves also have a dominant attitude. We are all familiar with the concept of “wearing the pants” in relationships or situations, and the same goes for the retail space.
“Be the retailer in your area that’s wearing the red pants,” Dossche told CCA members. “Make the difference. The red pants are symbolic. It’s about making a difference.”