DeGraaf Interiors recently opened a new flagship location in Ada, Michigan, transforming a vacant building into a state-of-the-art design center. The 7,500-sq.-ft. showroom features over 40 installed flooring products, dedicated designer spaces, and luxury amenities, reflecting the company's commitment to creating an elevated shopping experience.

In a spectacular display of industry solidarity and philanthropy, the Floor Covering Industry Foundation (FCIF) hosted its annual gala at New York's historic Gotham Hall.

Starnet President and CEO Mark Bischoff unveils how commercial flooring contractors can utilize Sourcewell, a cooperative procurement solution that enables government public entities to purchase goods at competitive prices, to unlock new business demand.

CTEF’s Director of Certification and Training Scott Carothers explains why the popular 1/2" square notch trowel may not be the best choice for tile installations. 

Learn how the adoption of a team selling structure and data models can increase sales, profits, hasten business expansion and ensure higher quality among professional interior contractors. 

The flooring industry faces significant challenges in Fall 2024 due to multiple supply chain disruptions. Hurricane Helene and Hurricane Milton devastated the Southeast, while a dockworkers' strike briefly halted East and Gulf Coast ports. Although the strike was suspended, experts warn of potential long-term effects and urge flooring businesses to prepare for future crises by diversifying sources and managing inventory strategically.

CTEF’s Academic Director Scott Carothers urges tile setters to check the label and points out two of the most critical pieces of information to confirm prior to an installation.

Are you holding your trowel at the right angle? Scott Carothers, academic director, Ceramic Tile Education Foundation, challenges tile installers to take another look at the angle at which they are troweling thinset.  

As the Federal Reserve's rate cut impacts the flooring sector, industry veterans demonstrate adaptability. Dan Frierson's 60-year journey at The Dixie Group showcases innovative leadership, while Starnet's long-standing members highlight stability. Our October issue also explores retail innovations, installation techniques, and pricing strategies, reflecting the industry's multifaceted nature and ability to navigate economic shifts.

Learn about the roadmap required to activate the imaginations of Gen Z recruits, which requires visions of stability, long-term career growth, and the potential to work on meaningful projects.