Wauwatosa, Wis. -- Bostik has continued its multi-faceted “Smart Adhesives” branding campaign again this year, incorporating billboards located in strategic California high-traffic areas. Beginning in mid-July and continuing through August, millions of motorists will have clear access to see advertisements for the firm’s hardwood flooring and tile and stone specialty installation systems.

Concurrent with the billboard program, Bostik will be actively involved in another major branding program. Once again, the firm will function as a major sponsor of Le Tour de France, the world’s most well known cycling competition.

“We have taken a different overall promotional approach than other companies,” said Scott Banda, Bostik’s director of marketing and business development. “And, it is working well. Our business is growing nicely. We create and implement innovative promotions, which are effective.”

For more information, visit www.bostik.com.