Potterville, Mich. -- Barcelona-based Floover has established new headquarters in North America under the name of Floover North America, L.L.C. The Potterville Mich., location features offices, a warehouse, and a new showroom and will be managed by Bill Draper, a flooring specialist with experience selling Floover products.

Floover plans to promote the brand North America, focusing on the contract channel, especially in the hotel sector, according to a company statement. Rodrigo Tejero, contract manager, will lead the strategy, supporting Manuel Martins, commercial manager of the U.S. and Canada. The commercial team of Floover North America ​​is completed by Kayla Gross and Aaron Supianoski.

Floover managers Joan Ferrer and Manuel Martins traveled to the new offices for a two-day intensive training day, which will be followed up in February with a visit to the factory in Switzerland, the headquarters in Barcelona, and the Italian and Barcelona showrooms.

For more information, visit floover.com.