The technology, marketed as "P-SPC" (PET-based Solid Polymer Composite), offers manufacturers a PVC-free alternative that maintains the familiar characteristics of traditional SPC (Solid Polymer Composite) flooring products.
Innovation abounds for the rigid core category in 2024, spurred by consumer demands for more sustainability and style, supply chain considerations, and technological innovation.
Flooring manufacturers and retailers are setting a quick pace on innovation, focusing on higher product quality, more transparent marketing and easier-to-digest messaging for consumers.
Metroflor President Russ Rogg offers insight into the resilient business this year and how multifamily, deep inventories and innovative solutions are helping sales in 2023.
Trucor Refined is a PVC-free flooring collection that combines rigid core and laminate for those who prefer an environmentally friendly, waterproof, durable and luxurious floor that is easy to install and maintain.